Starbucks Opens Four-Story Fully-Immersive Premium Coffee Experience in Tokyo – Clearfield Progress

Starbucks Opens Four-Story Fully-Immersive Premium Coffee Experience in Tokyo – Clearfield Progress

Starbucks
TOKYO--(BUSINESS WIRE)--Feb 26, 2019--Today, Starbucks (NASDAQ: SBUX) celebrates the opening of the Starbucks Reserve® Roastery Tokyo, a four-story tribute to premium coffee quality, innovation and human connection. This will be the fifth Roastery globally, opening to the public on Thursday, February 28, at 7 a.m.
JST, reaffirming the company’s 23-year commitment to Japan. The Roastery pays tribute to the important role that Starbucks Japan has played in shaping the foundation of the Company’s international growth. The Roastery introduces customers to more than 100 unique coffee and tea beverages and merchandise, as well as a menu of artisanal Princi Italian fare for the first time in Japan. It also celebrates the Japanese culture of connection and craftsmanship through the first AMU Inspiration Lounge – from the Japanese “amu, ” meaning “knit together”– to host community gathering events and is planned to become Starbucks first Specialty Coffee Association certified training location in Japan. .


Starbucks Reserve Roastery Tokyo opens on February 28, 2019 as a four-story tribute to coffee quality and innovation, and will serve as a catalyst for Starbucks new wave of growth in Japan.
(Photo: Business Wire) “As the first international market outside of North America, Starbucks Japan has contributed 23 years of innovation for the company globally, ” said Kevin Johnson, ceo, Starbucks Coffee Company. “The opening of the Tokyo Roastery will further amplify what Starbucks Japan has done across all stores in the market for more than two decades—innovating and delivering the finest quality coffee one person, one cup and one neighborhood at a time.”Takafumi Minaguchi, ceo, Starbucks Japan, added, “The Roastery will amplify and inspire coffee passion across all Starbucks stores, and will serve as a catalyst for a new wave of growth centered on the customer experience and passion for coffee and service. Beginning with the “Make it Yours” campaign that will commence at every store in Japan upon the opening of the Roastery, customers will be invited to experience the first Starbucks coffee roasted exclusively in Tokyo, for Japan, and available in a variety of coffee beverage styles.”Collaborative Design Highlights Japan’s Natural BeautyLocated in Tokyo’s vibrant and ....

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